Whatever You Can Imagine

With a legacy built on deep pride and tradition, Purdue University needed a brand film that would resonate with its existing community while also expanding its relevance to prospective students unfamiliar with the Purdue experience.

Madhouse developed a narrative-driven film centered on a young girl imagining her future through a conversation with her father. As she envisions herself in a range of roles and environments, viewers are brought into her perspective, experiencing her ambitions and successes firsthand. This storytelling approach positions Purdue not just as a destination, but as a catalyst for possibility, inviting audiences to see themselves, and their potential, within the university’s impact.

Madhouse delivered a full-length video that was two minutes, as well as :90 and :60 versions that could be placed in advertising. The video received over 29.5 million views on YouTube, with a much higher than average watch rate of 80% through to the end.