Boilers to Mars Short Film

Building on a foundation of trust with the client, Madhouse proposed an ambitious narrative: a 10-minute short film following four Purdue students on a mission to Mars—told in reverse. As the story unfolds backward, each moment reveals how Purdue played a role in shaping their journey, connecting extraordinary achievement to the experiences that made it possible. From custom-built spacecraft interiors to detailed 3D elements and VFX, every aspect was crafted to support a believable story. 

The Purdue University team expanded the concept into a fully integrated campaign, developing cohesive marketing assets, releasing teaser content, hosting a premiere event, and driving audiences to a dedicated landing page. Each touchpoint reinforced the film’s core idea, creating a unified experience across channels. The result is a campaign that positions Purdue not just as a place of education, but as a launchpad for what’s possible.