Stroh Center Rap

In 2011, Bowling Green State University was preparing to open its doors to the Stroh Center, a brand-new 4,000+ seat indoor sports arena that the campus sorely needed to inject new energy into its indoor athletics. BGSU wanted a video to honor the very generous lead donors who made the project happen. 

While many donor appreciation videos are sincere and tug on the heartstrings, Madhouse went in a different direction and pitched a rap music video. A BGSU student was cast as the main rapper, and . The result is a fun, energy-filled video where we not only honor the donors, but also engage them in the video for a memorable and unexpected experience. The video was covered by EPSN and shared widely.